PharmaVOICE - 
March 2015
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In Every Issue
Letter from the Editor
Can We Be Too Connected? Move over George Jetson. The [...]
By PharmaVOICE Staff
Industry at Large Lilly Supports Cancer Care in Kenya Lilly [...]
By PharmaVOICE Staff
Innovator’s Corner
A New Way to KILL INFECTIONS Mark Offerhaus, Chief Executive [...]
By Mark Offerhaus, Chief Executive, Micreos
What’s New
Launch of Revolution Medicines Marks New Pharma Model Trending now: [...]
By PharmaVOICE Staff
The Network
Global Report Reveals Almost 42% of the World’s Population Has [...]
By PharmaVOICE Staff
Tools of the Trade
BuzzeoPDMA Partners with Invistics to Offer Solutions For Inventory and [...]
By PharmaVOICE Staff
Pharma Trax
Putting the “e” in Patient-Reported Outcomes Trending now: Electronic data [...]
By PharmaVOICE Staff
On the Calendar
Coming Attractions Denice Torres, president of McNeil Consumer Healthcare, a [...]
By PharmaVOICE Staff
Talent Pool
Biotechnology Pool Tony Hunt Repligen Names CEO Repligen, a life-sciences [...]
By PharmaVOICE Staff
Last Word
Engaging Patients Through Social Media Siva Nadarajah, General Manager of [...]
By Siva Nadarajah, General Manager of Social Media, IMS Health

On The Cover

The Internet of Things: Beyond Hype and Into Reality
Still high from the excitement of the hundreds of innovative and extreme IoT gadgets featured at the International Consumer Electronic show held in Las Vegas every year, healthcare thought leaders are buzzing with the plethora of healthcare opportunities presented by biosensing technology and remote monitoring. Under that current of consumer wearable, patchable, digestible hoop-la however, [...]
By Robin Robinson


Creative Directors’ Secrets to Success
Creative directors don’t just direct creative; they are responsible for the creative vision of an agency; the look, the feel, and the tone of a brand; and for leading and keeping their creative teams at the top of their game. They need to have a strong point of view and vision and they must be [...]
By Taren Grom, Editor
The Wearables Craze
The coolest thing about wearable devices used for tracking biometric data is not what they are today, but what they will be in the future. Wearables, now used by about 20% of the population, are predicted to become as second nature to consumers as mobile phones, providing seamless and valuable information that can improve better [...]
By Robin Robinson
Closed Formularies Making A Comeback
Pharmacy benefit managers (PBM) over the last few years have been reverting to a once-common practice of closed formularies and formulary exclusions. This is happening, PBM leaders say, for a number of reasons, including the growing number of new and high-cost specialty products, cost increases above the rate of inflation, the increased use of “copay [...]
By Denise Myshko
Cancer: Understanding The Patient Journey
Industry leaders talk often about being focused on patients, developing outcomes-based solutions, providing value to patients, and developing personalized and precision medicine. But what does it mean to be patient-centric in the pharmaceutical industry? Is it patient engagement? Is it addressing patient compliance? Being patient-centric is all of the above — and more. To be [...]
By Denise Myshko
Venezuela: Finding Opportunities Among the Challenges
Venezuela, officially known as the Bolivarian Republic of Venezuela, is one of the most urbanized countries in South America. The vast majority of its population — about 30 million people — live in cities in the north, particularly in the capital Caracas. Best known for its vast oil industry, Venezuela is also rich in environmental [...]
By Kim Ribbink
SHOWCASE FEATURE: Market Research: Data Are Driving Decisions
According to the authors of the GreenBook Blog, which provides original insight into the challenges faced by the market research industry today, there are several major trends (see related box on this page) that collectively paint a picture of an industry that is facing many challenges, but also has many opportunities. Data — 90% of [...]
By Taren Grom, Editor
Creating a Multichannel Marketing Approach
No one in the pharma industry who is charged with building relationships with physicians should be surprised about the increasing need to engage in the digital space with HCPs, and to provide clear, concise brand and product messages that can be easily shared across multiple channels. What might be more surprising is that doctors still [...]
By Dan Brilot, Digital Director, Cello Health Insight
Payer Perspectives on PROs: Now and in the Future
“Let’s talk.” That’s what we said to a cross-section of health care payers to gauge how they felt about using evidence from patient reported outcome surveys (PROs) when making coverage decisions for pharmaceuticals. The input we received during our in-depth conversations provided valuable insights on what payers think about PRO evidence, how they see it [...]
By Martha Bayliss, MSC, VP, Operations and Senior Scientist, Optum
C-Suite: EHR/EMR
Electronic Heath Records/ Electronic Medical Records We asked C-suite executives from the EHR/EMR arena where the greatest opportunities for improvement lie and what the greatest barriers to adoption are. Rob Cosinuke Chief Marketing Officer, athenahealth President, Epocrates, an athenahealth service Opportunities: Huge opportunities exist for life-sciences companies that are willing to embrace the emerging world [...]
By Taren Grom, Editor