PharmaVOICE - 
April 2018
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In Every Issue
Letter from the Editor
Getting personal There’s a pretty good chance that everyone reading [...]
By

Taren Grom, Editor

Upfront
Amicus Therapeutics Launches Healing Beyond Disease Amicus Therapeutics has launched [...]
By

PharmaVOICE Staff

HealthTech
Patient-Centered Apps Trend Watch: Pharma Increases Consumer-Facing Apps and Digital [...]
By

PharmaVOICE Staff

Last Word
Acquisition and Integration Jane Griffiths, Ph.D., Global Head of Actelion, [...]
By

Jane Griffiths, Ph.D., Global Head of Actelion

On The Cover

Patients’ Voices
PharmaVOICE editors have been writing about patient-centricity and all this topic encompasses for what seems like a decade. Some say the term has lost meaning because of its ubiquituous use. We contend that patients are leading the way and influencing how businesses operate today. For sure, there is a still a long way to go, [...]
By

Taren Grom, Editor

Features

Patient-Based Business Strategies
With patients taking center stage in discussions around new products, tools, and technologies, it’s not surprising to see so many companies moving the patient to the center of their operational business strategies, starting in the clinic all the way through to commercialization. Liz Lewis, chief counsel and head of patient advocacy at Takeda Oncology, says [...]
By

Taren Grom, Editor

Patients and Health Literacy
What people know about health and healthcare and what they do with that knowledge has a major impact on their health and well-being. When patients are given health information in a way they can understand, they tend to make better health decisions. Low health literacy, on the other hand, is a contributing factor to poor [...]
By

Denise Myshko

Patient Journeys And Storytelling
Real life patient stories started seeping into the pharma lexicon well over a decade ago, on both a commercial and research level. The industry began turning to end users to discover how to create better drug delivery processes, clinical trial protocols, and marketing efforts, as well as to accurately understand the realities of the patient [...]
By

Robin Robinson

Technology and Patient-Centric Trials
The term patient-centric is about ensuring the needs and perspectives of the patients are taken into consideration while maintaining scientific rigor for a clinical trial. Pharmaceutical sponsors have begun engaging patients in the trial design, seeking input and acknowledging the importance of this input in conducting a successful clinical trial. Patient-centricity can be enhanced through [...]
By

Denise Myshko

The Changing Role of Patient Advocacy
The role of patient advocacy is a broad one — from supporter, to sponsor, to campaigner, to spokesperson and beyond. Indeed, patient advocacy means different things to different stakeholders, says Keri McDonough, senior team leader, Biosector 2, a Syneos Health company. “When patient advocacy groups talk about advocacy they typically mean systems-based activism at the [...]
By

Kim Ribbink

Patient-Centered Apps
The pharmaceutical industry is up against several challenges when it comes to developing mobile apps for its consumers. According to Deloitte, issues of consumer trust, app design, and regulatory concerns can throw up roadblocks in the very crowded and competitive field of 300,000-plus healthcare or fitness apps on the market. But that is no longer [...]
By

Robin Robinson

Executive Perspective: The Lens of Health Psychology
As chronic illness continues to dominate the healthcare landscape, more and more people are being charged with taking active roles in managing their condition and treatment. Laura Moore, Ed.D., CHES, Lead Health Psychology Specialist at Atlantis Healthcare, believes the field of health psychology holds a key to unlocking the challenges of self-management for these individuals, [...]
By

Laura Moore, Ed.D, CHES, Lead Health Psychology Specialist, Atlantis Healthcare

Speak Out
Prepare the market to be disrupted. Better yet, disrupt the market to prepare. Most marketers dream of having a product that is so innovative that it creates a huge disruption when it enters the market. Combine that with an edgy creative campaign, compelling data, and a big marketing budget, and it’s bound to be a [...]
By

Rob Peters, EVP, Strategy, MicroMass

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