PharmaVOICE - 
May 2016
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In Every Issue
Letter from the Editor
Smart Health How smart are you about your health? Do [...]
By

Taren Grom, Editor

UpFront
Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to [...]
By

PharmaVOICE Staff

Innovator’s Corner
Transforming Diabetes Treatment Paul Laikind, Ph.D., President and CEO of [...]
By

Paul Laikind, Ph.D., President and CEO, ViaCyte

mHealth
Survey Shows Veterans Have Interest in Using Technology to Receive [...]
By

PharmaVOICE Staff

What’s New
Johns Hopkins and MedImmune Announce Joint Program to train PH.D. [...]
By

PharmaVOICE Staff

The Calendar
Coming Attractions The CNS Summit 2016 — Collaborating for Novel [...]
By

PharmaVOICE Staff

Talent Pool
BioTech pool Amy Fix Dr. Louis Fries III Dr. Glenn [...]
By

PharmaVOICE Staff

Pharma Trax
Physicians Will Prescribe Biosimilars  Trending now:  Lower patient costs remain [...]
By

PharmaVOICE Staff

Tools of the Trade
Sermo Launches Feature to Engage Physicians Trending now:  New free [...]
By

PharmaVOICE Staff

Last Word
Takeda Strengthens U.S. Business Operations Ramona Sequeira, President of Takeda [...]
By

On The Cover

Pharma’s Role in Personalized Smart Health
New technologies are driving in-home care, at-workplace care, and in-car care — thereby improving prevention, detection, behavior change, and caregiver support. According to a recent EY report, consumers will increasingly conduct virtual visits with doctors, nurses, and care coaches through cell phones, tablets, and laptops over the next decade. Not only will smart technologies help [...]
By

Robin Robinson

Features

The Influence of MSLs
The role of medical science liaison (MSL) is growing in importance as key opinion leaders (KOLs) seek greater support in navigating complex information. A study from the Medical Science Liaison Society found the average time spent by a sales rep with a doctor was less than two minutes, while the average time for an MSL-physician [...]
By

Robin Robinson

Programmatic Advertising
Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media are on the rise, even in the pharma space, where adoption is somewhat slower. Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Programmatic ad buying typically refers [...]
By

Robin Robinson

HIV Vaccine Update
In 2015, Bill Gates caused a media stir by expressing optimism that a vaccine and a cure for HIV will become a reality within the next 15 years. The National Institutes of Health and other researchers have made progress in understanding how HIV antibodies develop and the potential of a vaccine to stimulate the immune [...]
By

Denise Myshko

Diagnosing CNS Diseases
Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative. Recent awards aim to develop new tools and [...]
By

Denise Myshko

HBA Rising Stars: Healthcare Vision 2020
PharmaVOICE has exclusive access to nearly 100 women leaders, who are providing their take on the trends that are expected to shape the healthcare industry in the next four years. Identified by their companies as HBA Rising Stars and Luminaries, these industry executives talk about everything from patient-centricity to bridging the gender gap. (For information [...]
By

Taren Grom, Editor

India Stamps Its Mark on the Global Pharma Market
India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the second-biggest population in the world. India [...]
By

Kim Ribbink

SHOWCASE FEATURE: Mobile Solutions
Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. And according to a Pew Research Center report, 46% of smartphone owners say their smartphone is something “they couldn’t live without,” compared with 54% who say their phone is “not always needed.” [...]
By

Taren Grom, Editor

Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior
Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attention to. The change is significant: In [...]
By

Chris Cullmann, Senior VP, Engagement Strategy, Ogilvy CommonHealth, part of Ogivly CommonHealth Worldwide

Engaging Healthcare Audiences On Full Stack Mobile Experiences
There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpening focus on how mobile platforms [...]
By

Nelson Figueiredo, VP, Associate Director of Technology, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide

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