PharmaVOICE - 
May 2016
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Features

Programmatic Advertising
Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media are on the rise, even in the pharma space, where adoption is somewhat slower. Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Programmatic ad buying typically refers [...]
By

Robin Robinson

HIV Vaccine Update
In 2015, Bill Gates caused a media stir by expressing optimism that a vaccine and a cure for HIV will become a reality within the next 15 years. The National Institutes of Health and other researchers have made progress in understanding how HIV antibodies develop and the potential of a vaccine to stimulate the immune [...]
By

Denise Myshko

Diagnosing CNS Diseases
Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative. Recent awards aim to develop new tools and [...]
By

Denise Myshko

HBA Rising Stars: Healthcare Vision 2020
PharmaVOICE has exclusive access to nearly 100 women leaders, who are providing their take on the trends that are expected to shape the healthcare industry in the next four years. Identified by their companies as HBA Rising Stars and Luminaries, these industry executives talk about everything from patient-centricity to bridging the gender gap. (For information [...]
By

Taren Grom, Editor

India Stamps Its Mark on the Global Pharma Market
India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the second-biggest population in the world. India [...]
By

Kim Ribbink

SHOWCASE FEATURE: Mobile Solutions
Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. And according to a Pew Research Center report, 46% of smartphone owners say their smartphone is something “they couldn’t live without,” compared with 54% who say their phone is “not always needed.” [...]
By

Taren Grom, Editor

Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior
Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attention to. The change is significant: In [...]
By

Chris Cullmann, Senior VP, Engagement Strategy, Ogilvy CommonHealth, part of Ogivly CommonHealth Worldwide

Engaging Healthcare Audiences On Full Stack Mobile Experiences
There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpening focus on how mobile platforms [...]
By

Nelson Figueiredo, VP, Associate Director of Technology, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide

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