Ensuring Launch Success: Payer and Prescriber Considerations in
Today's Evolving Market
Thought Leader: Sarah Rickwood, Senior Principal, IMS
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Fresh Approaches to Launch Success: Implications from an
IMS Study of 3,000+ Brands
Thought Leader: Robert Harold, Senior Principal, IMS
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Winning in the Dynamic Market: Novel Approaches for
Commercial Planning and Implementation
Thought Leader: Lisa Morris, Global APLD Services, IMS
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The Dynamic Market: Why It's the Most Important Area of Focus for Your Brand
Thought Leader: Robert Harold, Senior Principal, IMS
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Changing the Game: New Opportunities in the Dynamic Market
Thought Leader: Lisa Morris, Global APLD Services, IMS
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Changing the Debate on Healthcare Costs in the U.S.: The Triple Solution
for Lower Cost, Better Quality Healthcare
Date Published: 9/17/2008
Provided by: Michael Pucci, VP, External Advocacy, GlaxoSmithKline
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This white paper and powerpoint presentation examine the cost of chronic disease on the healthcare system and provides several sound solutions to reduce rising healthecare costs: prevention, intervention, and innovation.
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The Asheville Project: A Special Supplement on How Pharmaceutical Care
Produced Successful Outcomes in Diabetes Patients in One North Carolina City
Date Published: 9/17/2008
Provided by: Michael Pucci, VP, External Advocacy, GlaxoSmithKline
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This special supplement discusses how pharmacy leaders in North Carolina demonstrated the benefit of pharmaceutical care provided by pharmacists in a community-based initiative with a self-insured employer.
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How Patient Journey Marketing™ Delivers More Value
to Your Customers and Your Bottom Line
Date Published: 7/8/2008
Sponsored by: Cramer
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In this whitepaper, you will learn that the value of Patient Journey Marketing™ is to create a Right Message, Right Time, Right Placement approach so that communications engage the patient meaningfully, and most importantly, when the patient is ready and able to hear and take action. Patient Journey Marketing™ can result in better patient outcomes. It strengthens retention and builds loyalty. It can lower associated healthcare costs by creating better compliance. You may also listen to the podcast below — Patient Journey Marketing™ and the Power of Video.
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Enhancing Global Market Access Strategies with Named Patient Programs
Date Published: 4/22/2008
Sponsored by: IDIS
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As part of a company's market development activities, learn how named patient programs an help overcome the barriers often encountered during market development and can help encourage uptake of the drug when its launched. Named patient programs can also be used to provide access to drugs to patients who do not qualify for inclusion in a clinical trial, in geographies where a formal launch is not planned, or where a sales infrastructure doesnt exist or wont be put into place.
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Getting SaaSy In Pharma: How SaaS CRM Technology Offers a Lifeline
to Today's Beleaguered Pharmaceutical Companies.
Date Published: 5/6/2008
Sponsored by: VerticalsOn Demand
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Learn why Software as a Service (SaaS) is the answer to a new way of delivering advanced sales-centric applications. Because SaaS technology is built on a multitenant architecture,it allows software vendors to provide applications that are flexible, fast, specialized, and much less expensive to deploy and maintain. The paper discusses the inherent problems facing the industry, defines SaaS in detail, and shows how this new technology can help pharmaceutical companies increase revenue and market share.
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Insights into Asian Markets and Consumers
Date Published: 10/1/2007
Sponsored by: TNS Healthcare
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Learn more about the new Asian consumer with an in-depth presentation on
changing consumer trends and values. Discover the differences among Asian
markets and get a detailed profile of consumers in key Asian countries.
This information can be a powerful tool in helping you understand your
opportunities and position your products most effectively across Asia.
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Managing Access to Innovative Drugs Beyond U.S. Borders
Date Published: 2/5/2008
Sponsored by :IDIS
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This whitepaper provides an overview of the basics of a Named Patient Program, the medical and regulatory implications, recommended timing for putting a program in place, and the benefits of partnering with organizations that specialize in launching and operating such programs.
