Five-Part Series on Marketing Excellence

Date: 11/14/2008

The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.

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Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model

Date: 6/5/2008

Length: 00:06:29

Thought Leaders: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL Consulting

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Transform While You Perform: The Next Generation of Clinical Operations

Date: 5/5/2008

Length: 00:06:45

Thought Leaders: Nagaraja Srivatsan, Head of Life Sciences, North America, Cognizant and Kaushik Bhaumik, Global Practice Leader, Consulting and BPO, Cognizant

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The Clinical Data Liaison:
The Key to Better, Faster Clinical Trials

Date: 5/5/2008

Length: 00:05:33

Thought Leader: John Hudak, President and Founder, Criterium Inc.


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