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February 2012 • Contents

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Five-Part Series on Marketing Excellence

Five-Part Series on Marketing Excellence

Date: 11/14/2008  
The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.


Sponsored by:
IMS logo

Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model

Making Pharmacovigilance Work: Key steps for implementing a proactive, business-critical safety model

Date: 6/5/2008  
Length: 00:06:29
Thought Leaders: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL Consulting



Sponsored by:
Parexel logo

Transform While You Perform: The Next Generation

Transform While You Perform: The Next Generation of Clinical Operations

Date: 5/5/2008    Length: 00:06:45
Thought Leaders: Nagaraja Srivatsan, Head of Life Sciences, North America, Cognizant and Kaushik Bhaumik, Global Practice Leader, Consulting and BPO, Cognizant

Sponsored by:
Cognizant Logo

The Clinical Data Liaison: The Key to Better, Faster Clinical Trials

The Clinical Data Liaison:
The Key to Better, Faster Clinical Trials

Date: 5/5/2008  
Length: 00:05:33
Thought Leader: John Hudak, President and Founder, Criterium Inc.


Sponsored by:
Criterium Logo

The Clinical Data Liaison: The Key to Better, Faster Clinical Trials

"Glocalisation" — A New Approach for Global
Clinical Trials

Date: 5/5/2008    Length: 00:06:20
Thought Leader: Amanda Decoker, Account Manager, MediciGlobal

Sponsored by:
Medici Logo

Beyond the Script: Patient Compliance

Beyond the Script: Patient Compliance

Date: 3/17/2008  
Length: 00:05:40
Thought Leader: Tyrone Brewer, Chief Operating Officer, inVentiv Patient Outcomes


Sponsored by:
Inventiv Logo

HBA Leadership

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