SEPTEMBER 2010 • Contents

	Timetable and Deliverables Guidelines
	PharmaVOICE Advantage
	Rates

WebSeminars — The interactive, live event gives Sponsors a unique opportunity to connect with buyers through a permission-based online presentation. Attendees are encouraged and asked to submit questions and participate in live polling sessions. This feedback is tracked and used to analyze the participants’ likelihood to purchase the Sponsor’s products or services.

Promotion — The WebLinx program includes a promotional communications campaign, a client-branded WebLinx Microsite, and a HTML e-mail campaign with dynamically generated reminder communications based on registrant profiles and interest attributes.

Automation — The WebLinx program gives sponsors the ability to build relationships with potential clients from the onset of registration through completion. Business rules are established in advance of the campaign to create targeted communications with registrants before, during, and after the online event. Sales fulfillment and automation continue throughout the process, leading to more qualified leads and shorter sales cycle timelines. Automated processes ensure that registrants and attendees are instantly profiled and are placed into the Sponsor’s sales pipeline at any stage of the campaign.

Analysis — Lead scoring tools are used to rank all registrants and attendees as potential customers. Predetermined business rules drive all follow-up communications after the online event. Additionally, all registration sources and clickthrough activities are captured for analysis of promotional effectiveness and registrant activity. This unique information empowers Sponsors to: (1) be positioned as a thought leader; (2) shorten sales cycles; (3) refine messaging to make it more relevant to their target audience; and (4) understand what lead sources are producing desired results.

WebLinx Sales Accelerated Program Includes:
KICK-OFF
A best practices review and kick-off meeting

GAME PLAN
Marketing Audit — a comprehensive review of existing marketing and sales channels
Promotional Plan — a strategic plan for WebLinx campaign deployment
Creative development —

• Event theme consulting and recommendations
• Event logo and graphic to be used for online and print promotion
• Event promotional copy
• Text click-through copy

• Customized event landing page and registration page
• Customized HTML registration confirmation e-mail(s)
• Customized,marketing-focused reminder e-mails
• Registration database to track registrants and attendees to promotions and advertisements
  
• Customized,follow-up e-mails based on attendee survey response

• Weekly planning and review meetings 
• Platform training and rehearsals
  
• Professional event announcer
  

•  Reconciliation of registrants and event attendees 
• Lead scoring