PharmaLINX PharmaVOICEMarketplace.com AccessFYI.com
> Lost Password > Become a Member
MEMBER LOGIN   PASSWORD
Search   » Advanced Search
NEW DIGITAL EDITION
GO TO CURRENT ISSUE - FREE!
> BUY > SUBSCRIBE > ARCHIVES  

JANUARY 2009 • Contents

> GO TO THE TABLE OF CONTENTS
 

Five-Part Series on Marketing Excellence



For more information or if you have questions, please email lifelink@us.imshealth.com


PharmaVoice Player
 
The following interviews are part of a Five-Part Series on Marketing Excellence, which draws on landmark IMS research on more than 3,000 new product launches and analysis of 50 in-line brands spanning 10 chronic retail markets. Each offers insights from an IMS expert on best practices for a different aspect of launch and brand management. Taken together, the discussions present an IMS perspective on a range of strategies and techniques for enhancing commercial effectiveness.
Ensuring Launch Success: Payer and Prescriber Considerations
in Today's Evolving Market
Date: 11/14/2008
 Length: 00:05:30
Thought Leader: Sarah Rickwood, Senior Principal, IMS
 
Fresh Approaches to Launch Success: Implications from an
IMS Study of 3,000+ Brands
Date: 11/14/2008
 Length: 00:05:30
Thought Leader: Robert Harold, Senior Principal, IMS
 
Winning in the Dynamic Market: Novel Approaches for
Commercial Planning and Implementation
Date: 11/14/2008
 Length: 00:07:50
Thought Leader: Lisa Morris, Global APLD Services, IMS
 
The Dynamic Market: Why It's the Most Important Area of Focus
for Your Brand
Date: 11/14/2008
 Length: 00:07:50
Thought Leader: Robert Harold, Senior Principal, IMS
 
Changing the Game: New Opportunities in the Dynamic Market
Date: 11/14/2008
 Length: 00:07:34
Thought Leader: Lisa Morris, Global APLD Services, IMS
 

WebSeminars - Register Today!

PharmaVOICEMarketplace - Directory of Service Providers

Privacy and Legal Statement |  Site Map |  About Us |  Contact Us |  VIEWs |  Podcasts |  WebLinx WebSeminars |  E-Surveys | PharmaLinx.com