|
MORE People are Talking MORE Often on MORE Diverse and Intriguing Topics.
 Click on the icon to download the media alert for the first quarter of 2009.
January 2009
FORUM: Strategic Alliances — Analysts and pharmaceutical/biotechnology executives discuss what it takes to make a strategic alliance a success and ways to capitalize on each entity’s assets and capabilities for the best possible outcome.
CLINICAL Topic: Independent Institutional Review Boards — With about 75% of clinical research in the United States conducted in nonacademic settings, independent IRBs play an important role in promoting the protection and rights of human research subjects. Learn how a centralized IRB review process, in appropriate circumstances, can reduce costs and duplication of effort in the conduct of multicenter trials.
MARKETING Topic: The new “new” PhRMA Code — The voluntary PhRMA Code on Interactions with Healthcare Professionals, which takes effect in January 2009, reaffirms that interactions between company representatives and healthcare professionals “should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.” Find out what this means for the industry.
INDUSTRY Topic: Back to School — Discover how a post-graduate, industry-focused degree can provide a career boost.
Conference Distribution: Visit the PharmaVOICE Industry Events page for names of conferences where this issue will be distributed.
February 2009
FORUM: In the Exam Room: Patient-Directed Communications — Industry experts explore ways to improve patient-centric communications as a way to bolster compliance and enhance outcomes.
CLINICAL Topic: Clinical Study Investigators — Experts will address the issue of reimbursement and investigator budgets and the impact these factors have on site and investigator performance.
MARKETING Topic: Online Video Detailing — Learn how this medium can be effectively leveraged in light of salesforce reductions and realignments.
INDUSTRY Topic: Early-Market Research — Pharmaceutical manufacturers are increasingly turning to early-stage market research to help identify the most promising development options from a commercial perspective, and to provide information about the impact of alternative clinical study designs and results on future market opportunities. Market research experts discuss best practices for aligning commercial and clinical development interests before major development costs have been incurred.
Conference Distribution: Visit the PharmaVOICE Industry Events page for names of conferences where this issue will be distributed.
March 2009
SPECIAL ISSUE: Going Global — This special issue will address branding, marketing, patient recruitment, drug development, technology, and other industry sectors from a global perspective.
Conference Distribution: Visit the PharmaVOICE Industry Events page for names of conferences where this issue will be distributed.
|
