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MORE People are Talking MORE Often on MORE Diverse and Intriguing Topics.
 Click on the icon to download the media alert for the fourth quarter of 2010.
September
Cover Story Forum: Outcomes: Comparative Effectiveness — The Healthcare Reform Law contains provisions supporting the development of comparative effectiveness research (CER) and establishes a nonprofit corporation known as the Patient-Centered Outcome Research Institute. Thought leaders take a look at the implications of the new law on the pharmaceutical industry.
Clinical Topic: Women in Science — Leading women in scientific roles outline their career paths and provide guidance and mentoring advice to up-and-coming researchers and scientists.
Marketing Topic: Niche-busters vs. blockbusters: The Next Pharmaceutical Model — As regulations become more pervasive across the industry, several trends will emerge. There will be more REMs programs associated with product launches, which will impact what can be done in terms of positioning. Experts predict that new product adoption will begin to slowdown, as there will be fewer reasons for primary-care physicians to be early adopters unless a drug is an absolute breakthrough. Ultimately, this will result in a shift in the pharma model, impacting any number of disciplines — market research, sales, marketing, patient communications, etc. — as companies become more interested in drugs that address smaller patient populations rather than the blockbuster, broad-based drugs of the past.
Showcase Feature: Global Translations — It's more important than ever to ensure that the most specialized processes, from all phases of global clinical trials and drug application submissions to patient-reported outcomes and targeted marketing campaigns, are accurately translated.
Industry BIO Dr. Leon G. Smith — Dr. Smith, a pioneering infectious disease specialist at Saint Michael's Medical Center since 1962, has received an Honorary Doctorate of Science from the New Jersey Institute of Technology. Dr. Smith developed the first viral diagnostic laboratory in New Jersey and was instrumental in creating the hospital’s Peter Ho Memorial Clinic, among the state’s oldest and largest HIV and AIDS treatment centers. Dr. Smith continues to see patients, and he is known for diagnosing some of the most rare and difficult to detect illnesses. A practicing physician and teacher, Dr. Smith has trained thousands of young doctors throughout his career.
October
Cover Story Forum: Cross-Functional Global Teambuilding — Global, cross-functional teams, one of the primary engines for pharmaceutical product development, marketing, and positioning, must perform under pressure, compressed deadlines, across disciplines and continents, and unanticipated turns of directions. Experts discuss the building blocks for team success, how to build bridges across functions, and harness the power of an integrated team.
Clinical Topic: Opportunities in Orphan Drugs — The development of an orphan drug has become a strategy pursued by companies large and small in this era of niche busters.
Marketing Topic: Medical Science Liaisons — Industry thought leaders discuss the evolving role of MSLs, their place in the physician relationship mix, and the value these experts bring to the table. According to industry sources, while the new MSL model encourages expanded internal relationships, thought leader interactions remain an MSL focus point — and an ongoing challenge. Experts discuss best practices in developing a clear relationship-building strategy with metrics that aid in physician targeting and building strong connections.
Industry Topic: CRM: iPAD Taking a Page from the Consumer World — IExperts discuss the advantages of using mainstream consumer technologies, such as the iPAD and iPhone, for CRM salesforce functions.
Showcase Feature: Data Management — The discipline of clinical data management is evolving, experts outline what skills are needed for future success. Distribution at the 2010 Annual SCDM Conference, October 17-20, 2010, Minneapolis.
Industry BIO: TBD
November/December
Year in Preview: What’s in Store for 2011 — More than 100 industry experts will discuss the trends, challenges, and opportunities every sector of the industry will face in the coming year and beyond. Learn what will be hot in research, development, technology, commercialization, sales and marketing, the global front, and much more.
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