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SEPTEMBER 2010 • Contents

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"I really enjoy the format, size, and readability. It’s nice to read an industry publication that doesn’t feel like homework."

Lauri Ford DelRio
Specialty Coordinator
Field Meeting Services
Merck & Co.

PharmaForum Presented in a round-table format, the Forum provides a platform for executives from multiple sectors to voice their opinions, provide insight, and participate in a meaningful dialog that addresses current and future business practices. Through this unique multiple-perspective format, the Forum provides readers with commentary from senior-level executives who are navigating in an ever-changing business environment.
PharmaTopic In-depth, multiple-perspective feature articles, Topics examine a broad variety of business themes and fields of inquiry.
PharmaView An objective, nonpromotional, insider's View to a competitive challenge or trend related to a variety of issues, including marketing, R&D, e-technology, regulatory, information technology, etc.
PharmaBio Profiles capture the personality and career of a compelling industry executive. The PharmaBio highlights the featured executive’s achievements and contributions to the industry.
PharmaCase Actionable insights to meeting a corporate goal or initiative in a Case study format detailing specific tactics and strategies.
PharmaCounsel An article devoted to covering issues from legal, legislative, and government perspectives.

 

PharmaOutlet An Outlet for contributed editorial from a single perspective; this department allows industry executives the opportunity to raise their voice on provocative topics.
For Art's Sake A review of notable advertising campaigns - industry members choose a creative ad or campaign in any medium (TV, Website, print, etc.) that was produced by another agency and discuss why the art, copy, and/or presentation are notable.
PharmaTrax Highlighting sales, marketing, and research and development trends, this department tracks news from industry analysts.
What's New Capturing the industry's market innovations, this department highlights what’s new in life-sciences related products, services, and companies.
E-Media New electronic and Web-based applications, sites, and technologies for the life-sciences industry are detailed in the E-Media department.
On the Calendar A Calendar listing of industry events.
TalentPool A review of executive appointments and promotions in the life-sciences industry, complete with in-depth sector coverage of who's who and who's moving where.
Raise YourVoice Letters to the editor, Your Voice
Opinions Reader feedback to a monthly question, Your Opinion
Last Word Commentary from industry leaders on current trends.

Please send all press releases or article suggestions to Taren Grom, editor, at .

 

 

 

 

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