PharmaVOICE.com - Current Issue

June 2008

Cover Story
Keeping Pace with Changes in Clinical Operations
Industry experts discuss how a changing environment is affecting clinical operations, which has become a crucial element in the success of a pharma company.


	Letter from the Editor Conference Season

	Raise your voice: Letters

	UpFront A brief review of industry news at press time

	PharmaOutlet Meaghan Onofrey talks about helping physicians and patients to speak the same language.

	PharmaTrax Sales, Marketing, and R&D Trends from Industry Analysts

	What's New New Healthcare-related Products, Services, and Companies

	E-Media New Electronic and Web-based Applications, Sites, and Technologies

	On the Calendar Industry Events

	Talent Pool Executive Appointments and Promotions

	Last Word Michelle Gadsden-Williams makes the case for corporate diversity.

Reaching Patients in the Pharmacy
Connecting with the consumer and the pharmacist at the pharmacy level can have a huge effect on improving compliance, awareness, and ROI.

Redefining the Salesforce Landscape
The industry has invested in tools to meet rising sales goals. But the real need is for a shift in thinking around processes.

A Growing Community of Good Citizens, Part II
There is a growing desire among pharma companies to take steps to become part of grassroots volunteerism.

Matt Emmens — Driving Success
As CEO of Shire, Matt Emmens’ visionary approach is lifting the company to new heights.

DIA Preview Showcase
This Special Feature showcases the new products, services, and tools from companies exhibiting at DIA’s 44th Annual Meeting in Boston, June 22-26, 2008.

Mass Customization of Physician Messaging
Partha Anbil and John Moran discuss using anonymized patient-level data to drive value.

Shifting the Long-term Care Dynamic
The long-term care market presents opportunities for pharma companies and their reps to provide value.

ACRP 2008 Wrap Up
About 3,000 people attended ACRP’s annual meeting in Boston, April 25-29, 2008

Compliance Wrap Up
Highlights from CBI's 7th Annual Forum on Patient Compliance, Adherence and Persistency.

DIA Preview

Jeffrey Sherman
2008 44th DIA Annual Meeting Program Chairperson
This year we received the largest ever number of
abstracts for the annual meeting, indicative of the fact that attendees truly want to talk and hear about a wide range of topics.

PharmaOutlet

Meaghan Onofrey
MBS/Vox
There is an issue that has eluded the industry since its
inception: how do physicians and patients really speak with
one another in office visits?

Last Word

Michelle Gadsden-Williams
Novartis Pharma
Essentially, my role is almost like an internal consultant to the company as it relates to diversity and inclusion.

PharmaVOICE Wants to Know
What market forces do you think will have the greatest impact on the
industry in the next six months. Pick a sector — clinical, research and
development, marketing, sales, technology, etc. — and provide your expert insights as to what will change in the coming months.

Send your responses to
feedback@pharmavoice.com