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2010 Advertising Rates
| Unit |
1x |
3x |
6x |
12x |
18x |
24x |
30x |
36x |
 |
| Page |
$4,925 |
$4,810 |
$4,625 |
$4,505 |
$4,330 |
$4,180 |
$4,030 |
$3,870 |
|
| 2/3 page |
4,270 |
4,140 |
3,985 |
3,855 |
3,675 |
3,555 |
3,450 |
3,350 |
|
| 1/2 page |
3,205 |
3,105 |
3,020 |
2,900 |
2,750 |
2,660 |
2,575 |
2,515 |
|
| 1/3 page |
2,185 |
2,125 |
2,045 |
1,980 |
1,895 |
1,835 |
1,780 |
1,720 |
|
| 1/6 page |
1,625 |
1,560 |
1,490 |
1,440 |
1,400 |
1,365 |
1,330 |
1,300 |
|
| Spread |
9,360 |
9,120 |
8,780 |
8,540 |
8,210 |
7,930 |
7,650 |
7,350 |
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Color
Two-color standard or match.....$950
Two-color metallic.....1,050
Four color.....1,675
Two-color standard or match spread.....1,805
Two-color metallic spread.....1,995
Four-color spread.....3,180
Cover Positions
Cover 2....$950
Cover 3.....775
Cover 4.....1,225
- Covers charged at four-color rate
- 90 days notice required for cancellation
Inserts
- BRC: Must be accompanied by a minimum 2/3 page
ad unit; BRC must be at least 3 1/2" x 5"
- Inserts: Billed at the black and white earned frequency rate. Contact publisher for information about availability, specifications, and quantity
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Closing Dates
| Frequency: 10 times |
| Issue |
Ad Closing |
Material Due |
| January |
12/07/09 |
12/14/09 |
| February |
1/08/10 |
1/15/10 |
| March |
2/08/10 |
2/15/10 |
| April |
3/08/10 |
3/15/10 |
| May |
4/07/10 |
4/14/10 |
| June |
5/07/10 |
5/14/10 |
| July/August |
6/18/10 |
6/25/10 |
| September |
8/09/10 |
8/16/10 |
| October |
9/08/10 |
9/15/10 |
| November/December |
10/15/10 |
10/22/10 |
Cancellation policy: Neither the advertiser nor its agency may cancel advertising after the ad closing date.
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