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ePharma

November 9, 2017

Join 500+ digital pharma marketers, technologists, and digital agencies at ePharma 2018 to discuss the ongoing digital evolution of marketing practices in pharma, and the continual digitization of the patient and HCP journeys. Enjoy insightful conversations and be inspired through instructional case studies and leading-edge technology for strategies to embrace disruption and seize innovation.

Elsevier announces winners of the 2017 Reaxys PhD Prize

October 25, 2017

Three young chemistry researchers recognized for their innovative and original research Elsevier, the information analytics business specializing in science and health, announced the three winners of the 2017 Reaxys PhD Prize at its annual Symposium held in Shanghai, China. Celebrating top research by leading young chemists across the globe, the Reaxys PhD Prize recognizes innovative […]

Laboratory Informatics Leaders to Gather in Philadelphia

October 24, 2017

Philadelphia, PA  (October 20)  IQPC’s  14th Laboratory Informatics Summit, the nation’s foremost event addressing innovative solutions to leverage the modern lab will take place in Philadelphia, PA, this December 4-6, 2017. This summit will focus on key themes at the forefront of news today, such as leveraging the latest in machine learning to prepare for […]

Facebook held a special breakfast for drug marketers about recruiting people for clinical trials

September 13, 2017

On Thursday, the company’s New York-based health unit hosted an invitation-only breakfast for pharmaceutical marketers to learn about targeting users for their clinical trials.   CNBC viewed a copy of the invitation, which asked participants to attend a presentation on the company’s “new clinical trials strategy.”   Facebook is already widely used by clinical trial […]

CR Expo China 2017 Poised to Boost Rise of Assistive Device Industry

August 21, 2017

The press conference for Care & Rehabilitation Expo China 2017 was held at China Disabled Persons’ Federation, on August 14th, 2017. Present at the conference are leaders including HU Xiangyang, Director of Rehabilitation Department of China Disabled Persons’ Federation, LI Xi, Director of China Assistive Devices and Technology Centre for Persons with Disabilities, OU Ling, […]

Drugmakers Test Out Tumblr to Tap Specific Audiences

August 10, 2017

It may have taken longer than it did elsewhere, but pharma has finally achieved some not-insignificant degree of comfort and confidence in the realm of social media. Medical loss ratio-fueled worries notwithstanding, brand teams have marketed their products on Facebook, Instagram, and Twitter to great effect, achieving results that make deeper incursions in and around […]

11th Digital Pharma East

July 13, 2017

Join more than 800 attendees for the largest event focused exclusively on digital marketing for the life sciences — Digital Pharma East — now in it’s eleventh year. Get actionable insights from our faculty of more than 130 senior-level experts when the conference returns to Philadelphia this October 3-6 at the Pennsylvania Convention Center. There […]

Patients Support Partnerships between Advocacy Groups and Pharmaceutical Companies

June 13, 2017

A survey conducted by Rare Patient Voice of over 3,000 US patients and caregivers across nearly 200 diseases and conditions, found that a majority (55%) are in favor of patient advocacy groups partnering with pharmaceutical or biotechnology companies to develop drugs for medical conditions. Less than 10% are opposed. However, over one-third are not sure. […]

The Pistoia Alliance Calls on the Life Sciences to Support Greater Collaboration to Overcome Technology Challenges

March 30, 2017

Machine learning, deep learning, and pre-competitive data analysis will deliver tangible benefits to patients  The Pistoia Alliance, a global, not for profit alliance that works to lower barriers to innovation in life sciences R&D, is calling upon the industry to improve collaborative efforts to use patient data to its full effect. In a series of […]

J&J, GlaxoSmithKline Latest to Pull Ads From Google Amid Concerns About Offensive Content

March 23, 2017

By Annie Palmer Google faces some tough decisions as the boycott of its YouTube network by advertisers continues to grow. A growing list of top U.S. advertisers are scaling back their advertising with Alphabet’s (GOOGL) Google as the internet giant faces growing pushback from brands concerned that their ads will appear alongside offensive or controversial […]

J&J and Verizon Join Major Marketers Suspending YouTube Advertising

March 23, 2017

Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads’ proximity to hate speech, terrorist propaganda and other objectionable content. “The Johnson & Johnson Family of Consumer Companies takes this matter very seriously, and we have made the decision […]

An anonymous blogger angers biotech investors. But are his posts illegal?

March 23, 2017

For the past year and a half, an anonymous investor by the name of Mako Research has angered investors and executives alike with a series of blog posts accusing small companies — mostly tech and biotech firms — of financial fraud, “Ponzi schemes,” pending collapse and worse. Some of the claims in the 14 articles […]

Twitter Records Over 7.5 Million International Women’s Day Tweets

March 9, 2017

This International Women’s Day, Twitter organized a special #SheLeadsIndia event for the first time in India to shed light on women who are defining gender equality in the modern times, and leveraging the power of media and technology to challenge the status quo. The event was a celebration of this women empowerment on Twitter – […]

Inspire grows online patient community to one million strong

February 9, 2017

ARLINGTON, Va., Feb. 08, 2017 (GLOBE NEWSWIRE) — Leading healthcare social network Inspire has reached the milestone of one million registered members. “It’s gratifying and humbling to see the community’s growth,” said Brian Loew, co-founder and CEO of Inspire. “We see it as a testament to the wisdom of empowered patients and caregivers who are […]

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