Marketing

6th Plant Genomics & Gene Editing Congress: Europe

April 12, 2018

As a result of revolutionary breakthroughs and cost reductions in sequencing technology, plant research has transformed dramatically over the last few years. Successful sequencing of many plants, along with the improvement of biological data sets, have given plant scientists the tools and knowledge to make exciting developments to benefit agriculture. Novel gene editing technologies like […]

Assure BrandPanels Launched to Eliminate Fraud in Pharmaceutical Market Research

March 27, 2018

New Product Leverages AI and Machine Learning to Detect and Remove Fake Data NEW YORK & LONDON–PSL Group today introduced Assure BrandPanels to address fraud in pharmaceutical market research, as most recently highlighted by the German news organisation Der Spiegel. During an in-depth investigation encompassing 600 market research studies, including those containing physicians, Der Spiegeluncovered systematic manipulation in the […]

Improving patient engagement through design psychology principles

March 21, 2018

For years, we’ve been hearing that digital health is the future, but so far, patient engagement has been low. Research on digital health interventions has generally found lack-luster usage and retention over time.  Yet we all know that successful evidence-based interventions that support better health, including medication adherence, lifestyle changes, and symptom management are very […]

Green Room Communications Celebrates 10-Year Anniversary; Relocates Growing Business to Parsippany, New Jersey

March 21, 2018

PARSIPPANY, N.J., March 20, 2018 /PRNewswire/ — Green Room Communications, a healthcare communications agency focused on public relations, corporate communications, creative design, media strategy and advocacy relations, celebrates its 10-year anniversary this year. In commemoration of this milestone, the company has also announced its relocation to a new address, 1719 Route 10 East, Suite 318, […]

Today’s pharmaceutical brands are on the journey of a lifetime

March 20, 2018

From drug discovery to clinical practice, a brand journey requires connected thinking. Connected thinking includes these critical skill sets: Identify the KOL landscape – with real segmentation around mindset and behavior Understand the science – with insight and vision Craft compelling stories – with meaningful messages Create targeted and innovative programming – with an understanding […]

Anesthesia Monitor Market : Technological Advancements , Current And Future Scenario Of The Global Market

March 14, 2018

Precisemarketreports.com adds new report “Global Anesthesia Monitor Market Research Report 2018” which contains global key player’s survey information and forecast to 2025. Scenario of the Global Anesthesia Monitor Market : The Global Anesthesia Monitor  Market is projected to grow at a healthy growth rate from 2018 to 2025 according to new research. The study focuses […]

SCORR Marketing and Applied Clinical Trials Release Survey Report on Recruiting and Retaining Clinical Research Employees

March 13, 2018

Kearney, Neb., March 13, 2018 (Business Wire) — SCORR Marketing, a global health science marketing and communications firm, has announced that its new Talent Survey Report is available for free download. The survey, conducted in partnership with Applied Clinical Trials, offers valuable insight for the health sciences industry into the best strategies companies are using […]

DiD Certified by the WBENC as a Women-Owned Business Enterprise

March 12, 2018

DiD Certified by the WBENC as a Women-Owned Business Enterprise [AMBLER, PA]—3/8/2018—DiD, an advertising agency specializing in healthcare marketing, is proud to announce national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council (WBENC). “In the era of #MeToo and #TimesUp, it’s a great, positive message to share with our clients, vendor […]

Driving improved access and compliance through direct-to-physician sampling

March 5, 2018

For many commercial teams, accessing physicians for sample distribution has never been more challenging. Over the past 10 years, the number of physicians who are accessible to pharma sales teams has declined by nearly half. As a result, many companies are shifting to direct-to-physician (DTP) sampling programs to help overcome access and compliance concerns. In […]

Intellus Worldwide 2018 Summit: 7 Billion Voices

March 1, 2018

This inaugural event will focus on the patient experience, which is nothing short of the human experience. From every corner of the globe – to every condition – there is a patient’s voice. They are the many and they are empowered (or will be). Yet so much remains undiscovered about how and where patients are […]

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