Marketing

Former CenterWatch COO Joan Chambers Joins SCORR Marketing as Senior Strategic Advisor

November 14, 2017

Kearney, Neb., Nov. 14, 2017 (Business Wire) — SCORR Marketing, a global health science marketing and communications firm, has announced the appointment of Joan Chambers as senior strategic advisor. In her role, Chambers will capitalize on her extensive health science industry experience to provide strategic direction to SCORR’s global clients to help them meet their […]

ePharma

November 9, 2017

Join 500+ digital pharma marketers, technologists, and digital agencies at ePharma 2018 to discuss the ongoing digital evolution of marketing practices in pharma, and the continual digitization of the patient and HCP journeys. Enjoy insightful conversations and be inspired through instructional case studies and leading-edge technology for strategies to embrace disruption and seize innovation.

QuintilesIMS is now IQVIA

November 9, 2017

DANBURY, Conn. & RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–QuintilesIMS (NYSE:Q) today announced that it will be changing its name to IQVIA, a company dedicated to using analytics and science to help healthcare stakeholders find better solutions for their patients, effective November 6, 2017. Beginning on November 15, 2017, equity shares of the company will trade on […]

Michael Griffith Joins the HealthPrize Technologies Board of Directors

November 7, 2017

Former inVentiv executive brings key pharmaceutical services sector experience to HealthPrize’s board Norwalk, Conn. – November 6, 2017 – HealthPrize Technologies, a provider of adherence and patient engagement technology for the life sciences industry, announced today the appointment of Michael Griffith to its Board of Directors. Griffith is an operating partner of San Francisco-based private […]

8 Things That Could Go Wrong With Your Pharma Marketing Campaign

November 6, 2017

Author: Marc Benjamin, CEO, Convergence Point Media Pharma marketing can sometimes feel like a thankless job, with the web of overlapping indications, “second plus”-line treatments, FDA regulations and privacy landmines sapping the joy out of even seasoned industry veterans. Even when you’ve seemingly overcome these obstacles and launched what you believed to be a campaign that […]

Public-Private Partnerships to Bridge Demand-Supply Gap in Saudi’s Healthcare Sector

November 1, 2017

Government expenditure on healthcare across the globe is growing at a pace that is unlikely to be sustainable unless new funding sources are found. As this reality dawns, governments around the world are increasingly looking to Public Private Partnerships  (PPPs) to build effective healthcare systems. While providing healthcare is largely recognised as the responsibility of […]

Laboratory Informatics Leaders to Gather in Philadelphia

October 24, 2017

Philadelphia, PA  (October 20)  IQPC’s  14th Laboratory Informatics Summit, the nation’s foremost event addressing innovative solutions to leverage the modern lab will take place in Philadelphia, PA, this December 4-6, 2017. This summit will focus on key themes at the forefront of news today, such as leveraging the latest in machine learning to prepare for […]

Data-Driven Patient Outreach

October 17, 2017

How Properly Timed, Targeted Engagement Tactics can Increase Adherence and Brand Revenue Co-pay savings programs are powerful brand marketing tools; not just because of their ability to introduce new patients to therapy, but also due to the wealth of patient behavior data that they generate. These data, when used properly, can drive targeted patient engagement strategies that are uniquely […]

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