Advertising

Social Media: A Rich Data Source or a Can of Worms?

December 19, 2017

The rise of health-related social media (SM) has been phenomenal. It has been estimated that there are over 2.5 billion patient posts from 50 million healthcare users. Health-related SM is increasingly recognized as a potentially important source of evidence. Studies are already being undertaken that aim to directly monitor drug safety and provide evidence of […]

Death of the campaign factory: Why advertising agencies must evolve

November 29, 2017

Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business. While creating campaigns are still a critical component of what agencies are expected to provide, market needs have evolved and brand teams are now looking for agencies to be much more […]

Join in the excitement of being on an award-winning healthcare communications team

October 31, 2017

Are you looking for a new opportunity? MicroMass Communications are behavior change specialists. Everyone from their writers to web developers plays a key role in developing solutions that have a powerful impact on the patients and providers they reach. Their collaborative culture, values, and emphasis on training and growth (not to mention their beer fridge) […]

Laboratory Informatics Leaders to Gather in Philadelphia

October 24, 2017

Philadelphia, PA  (October 20)  IQPC’s  14th Laboratory Informatics Summit, the nation’s foremost event addressing innovative solutions to leverage the modern lab will take place in Philadelphia, PA, this December 4-6, 2017. This summit will focus on key themes at the forefront of news today, such as leveraging the latest in machine learning to prepare for […]

Genesis Clinical Trials 2017 Press Release

October 24, 2017

Frankfurt, Germany 11th and 12th October, 2017 – Platinum Global Solutions (PGS) recently concluded its Annual Genesis Clinical Trials (GCT) Programme at Holiday Inn in Frankfurt, Germany. Platinum Global Solutions’ has continued its practice of promoting business development across all the Pharma/ Biotech companies through a healthy and constructive gathering from all the top leading Pharma/ […]

CR Expo China 2017 Poised to Boost Rise of Assistive Device Industry

August 21, 2017

The press conference for Care & Rehabilitation Expo China 2017 was held at China Disabled Persons’ Federation, on August 14th, 2017. Present at the conference are leaders including HU Xiangyang, Director of Rehabilitation Department of China Disabled Persons’ Federation, LI Xi, Director of China Assistive Devices and Technology Centre for Persons with Disabilities, OU Ling, […]

11th Digital Pharma East

July 13, 2017

Join more than 800 attendees for the largest event focused exclusively on digital marketing for the life sciences — Digital Pharma East — now in it’s eleventh year. Get actionable insights from our faculty of more than 130 senior-level experts when the conference returns to Philadelphia this October 3-6 at the Pennsylvania Convention Center. There […]

Fishawack Boosts Healthcare Marketing Capabilities as Carling Communications Joins the Group

July 7, 2017

SAN DIEGO–(BUSINESS WIRE)–The Fishawack Group of Companies, one of the largest independent medical communications organizations, has acquired the Carling Group of Companies, based in San Diego, CA, USA, including Carling Communicationsand MCME Global. Carling Communications is the first agency in the Fishawack Group to be focused entirely on healthcare marketing, while MCME Global specializes in medical education. #award-winning @CarlingComm […]

Centron Hires Meredith Pugh as Chief Growth and Strategy Officer

April 25, 2017

NEW YORK–(BUSINESS WIRE)–Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced today the appointment of Meredith Pugh as Chief Growth and Strategy Officer. Pugh joins Centron with over 20 years of industry experience providing creative solutions for brands and leading business development initiatives […]

UroToday.com, Leading Urology Reference Site, Launches a New Clinical Trials Portal

March 16, 2017

The first registry focused exclusively on genitourinary malignancies and trials actively enrolling patients Truckee, CA–Digital Science Press Inc., the global leader of the digital aggregation and delivery of urologic disease and treatment content through UroToday.com, announced today the launch of a Clinical Trials Portal on their website. This new portal is a streamlined access point […]

The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising

March 7, 2017

In our ever-more patient-centric world, a key question arises – what do patients think about DTC? Health Perspectives Group, experts in patient engagement since 2002, partnered with eyeforpharma to answer this question in today’s changing environment. They contacted the Food and Drug Administration (FDA) and secured permission to reuse and update the patient portion of […]

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