Advertising

AbelsonTaylor Promotes IT Pro Amer Ghafari to Director of Information Technology

June 14, 2018

Chicago, June 14, 2018 – To strengthen its overall information security posture and disaster recovery strategies, AbelsonTaylor, the world’s largest independent medical advertising agency, has promoted Amer Ghafari to director of information technology. He reports to Keith Stenlund, EVP, chief financial officer. Amer, who joined AbelsonTaylor in 2013, was previously associate director of information technology. […]

Basis starts a global healthcare practice with New York office and hire of senior Hall & Partners executive

June 4, 2018

New York, New York – June 4, 2018 – Basis,founded on the belief that brand strategy should be rooted in a foundation of deep insights, is excited to announce that Scott Kressner, former Managing Partner of Hall & Partners Health in the US, has joined as Managing Partner in opening the agency’sNew York office and global […]

AbelsonTaylor Hires Amanda Hartzmark as Director of Business Development and Analysis

May 22, 2018

AbelsonTaylor Hires Amanda Hartzmark as Director of Business Development and Analysis                 Chicago, May 22, 2018 – AbelsonTaylor, the world’s largest independent medical advertising agency, has hired Amanda Hartzmark as director of business development and analysis. Responsible for leading the agency’s new-business operations and providing critical insights to guide business strategy and tactics, she will […]

Jay Carter Receives Distinguished Alumni Lifetime Achievement Award From University of Michigan College of Pharmacy

April 24, 2018

Jay Carter, executive vice president and director of business development at AbelsonTaylor, the world’s largest independent healthcare advertising agency, has been named 2018 recipient of the Distinguished Alumni Lifetime Achievement Award from the University of Michigan College of Pharmacy. He is the first advertising executive to receive the award, which was presented on April 21 […]

Lilly and Teva earn top scores in Direct-To-Consumer Website Performance Analytics

April 23, 2018

Pfizer, Merck, AstraZeneca Maintain Lead in Brand Recall and Net Promoter Scores By Gaurav Kapoor, co-founder and EVP, Indegene, a leading global healthcare solutions provider Content tracking and optimization of direct-to-consumer websites has earned Lilly and Teva top honors in the latest Content Maturity Index. The content performance from these companies is attributable to their […]

Johnson & Johnson and Bayer Part of Fox’s Ingraham Advertising Boycott

April 5, 2018

More than a dozen advertisers have boycotted the Fox News show, “The Ingraham Angle,” after its host, Laura Ingraham, 54, bullied high school student David Hogg, 17, over several college rejections. Hogg is one of several survivors of the mass shooting at Marjorie Stoneman Douglas High School who has been in the spotlight as an […]

Today’s pharmaceutical brands are on the journey of a lifetime

March 20, 2018

From drug discovery to clinical practice, a brand journey requires connected thinking. Connected thinking includes these critical skill sets: Identify the KOL landscape – with real segmentation around mindset and behavior Understand the science – with insight and vision Craft compelling stories – with meaningful messages Create targeted and innovative programming – with an understanding […]

Anesthesia Monitor Market : Technological Advancements , Current And Future Scenario Of The Global Market

March 14, 2018

Precisemarketreports.com adds new report “Global Anesthesia Monitor Market Research Report 2018” which contains global key player’s survey information and forecast to 2025. Scenario of the Global Anesthesia Monitor Market : The Global Anesthesia Monitor  Market is projected to grow at a healthy growth rate from 2018 to 2025 according to new research. The study focuses […]

DiD Certified by the WBENC as a Women-Owned Business Enterprise

March 12, 2018

DiD Certified by the WBENC as a Women-Owned Business Enterprise [AMBLER, PA]—3/8/2018—DiD, an advertising agency specializing in healthcare marketing, is proud to announce national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council (WBENC). “In the era of #MeToo and #TimesUp, it’s a great, positive message to share with our clients, vendor […]

PodcastPlus: Death of the campaign factory: Why advertising agencies must evolve

March 7, 2018

This is a PharmaVOICE-exclusive PodcastPlus version of the original audio podcast. It is enhanced with visuals to provide additional content. Advertising agencies have always been known by their ability to create amazingly creative campaigns. Its how they’ve built reputations and how they’ve won business. While creating campaigns are still a critical component of what agencies […]

Ashfield launches new commercial model to improve ROI

February 21, 2018

Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, has announced the launch of a pioneering new commercial model called The Ashfield Solution. In response to global market trends, The Ashfield Solution is an agile, multi-channel engagement model underpinned by a field analytics engine. The proprietary solution addresses the challenges of […]

From Amazon to Netflix – analytics enabled content lessons for the pharma industry

February 13, 2018

Article by Manish Gupta, co-founder and CEO, Indegene, a leading global healthcare solutions company As lifesciences companies seek to “Amazonize” their physician and patient engagement and progress on their journey to deliver customized omni-channel experience to their customers, they often fail to recognize that the personalization journey necessitates the confluence of content development, intelligent campaign operations […]

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand

January 25, 2018

RALEIGH, N.C., Jan. 22, 2018 (GLOBE NEWSWIRE) — Syneos Health (NASDAQ:SYNH), the only fully integrated biopharmaceutical solutions organization, today announced that two of its advertising agencies, PALIO and GSW, will operate as one agency. PALIO will now fuse with GSW to deliver customers the best of both agencies’ integrated advertising and marketing solutions. The full […]

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand

January 23, 2018

RALEIGH, N.C., Jan. 22, 2018 (GLOBE NEWSWIRE) — Syneos Health™ (NASDAQ:SYNH), the only fully integrated biopharmaceutical solutions organization, today announced that two of its advertising agencies, PALIO and GSW, will operate as one agency. PALIO will now fuse with GSW to deliver customers the best of both agencies’ integrated advertising and marketing solutions. The full […]

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