PharmaVOICE Blog Post

WEBINAR: EVOLUTION OR REVOLUTION?

Posted By: Dan Limbach
June 6, 2016

How Life Sciences Organizations are Transforming to Meet the Evolving US Healthcare Market Needs

 

We all know the Life Sciences industry is constantly adapting in response to changing market conditions. Are these changes seismic shifts, or iterative modifications over time? What are some of the most recent results?

To identify how Life Sciences organizations are adapting to the massive changes in the US Healthcare market, Prolifiq conducted the 1st State of Life Sciences Commercialization Study.  The goal of the study was to see how top pharmaceutical, med tech, and supporting organizations are evolving their sales and marketing strategies to meet the needs of their customers; including providers, hospitals and patients.

We revealed the findings in a recent webinar, Evolution or Revolution: How Life Sciences Organizations are Transforming to Meet the Evolving US Healthcare Market Needs,  which is now available on-demand.

Presented by industry veteran Jennifer Muszik and Prolifiq’s Jeff Gaus, this webinar digs in on key findings, including:

  • How sales and account managers are shifting to a more collaborative selling environment – including new KAM roles
  • New competencies and KPI models
  • Why only 10% believe their messaging meets the needs of their customers

Watch the webinar now http://hubs.ly/H032WT10

About the Author:

Comments are closed.

FEEDBACK