PharmaVOICE Blog Post

News Release: Bynder Strengthens Security of Marketing Software with HIPAA Compliancy

Posted By: Dan Limbach
May 26, 2016

Healthcare companies can now benefit from enhanced security through this cloud-based marketing solution

BOSTON, Mass. -May 25, 2016-

Full cycle marketing and branding solution, Bynder, recently became HIPAA compliant to deliver secure marketing software for healthcare companies. Requiring organizations to handle protected health information, the Health Insurance Portability and Accountability Act (HIPAA), is a certification that sets the standard for protecting sensitive patient data. Bynder achieved HIPAA compliancy status through a recent Coalfire assessment.

“At Bynder we understand the importance of data security, especially for our clients who work in highly regulated industries. For our clients in the pharmaceutical and healthcare industry, ensuring all of their vendors and software meet every compliance and regulatory requirements is imperative,” said Jami Rahman, Senior Solutions Architect U.S. at Bynder.

In recent years, the digitalization of pharma and healthcare information has driven the healthcare industry to adapt. Not only do marketing campaigns need to be digital and scalable, online channels are also gaining in popularity. Facebook groups, online medical journals and condition-specific community websites have made it easier for patients to seek health information and support.

“Branding across all industries is evolving as the consumer consciousness heightens. In healthcare specifically, I think brands are going to start telling stories on how technology is enriching lives and healthcare delivery as opposed to pitching the shiny new features of their smartwatches, pills, wearables and management systems,” said Michael Gaspar, Program Manager, Social Media, HIMSS Media.

In a recent pharma branding trends report, 86.4% of respondents said that their branding efforts create customer loyalty.  Branding in many industries, but especially in healthcare one,is no longer just an exercise of top-of-funnel awareness but is a crucial part of customer satisfaction and retention.

With the industry shifting towards digital engagement, healthcare companies are seeing the need to invest in full-cycle marketing technology solutions that streamline the journey from content creation to distribution in order to engage consumers at the right moment.

About Bynder

Founded in 2010, Bynder is a full cycle marketing and branding SaaS solution encompassing Digital Asset Management (DAM) and Marketing Resource Management (MRM)—allowing professionals to create, approve and distribute digital assets securely. Powering marketing campaigns for over 350 companies in 55 countries, with clients including KLM Royal Dutch Airlines, Logitech and AkzoNobel. Headquartered in Amsterdam, Bynder has regional offices in London, Rotterdam, Barcelona and Boston, and was named a Deloitte Fast 50 Rising Star in 2015.

Contact:

Jennifer Harvey
Global Communications Manager, Bynder
jennifer.harvey@getbynder.com

About the Blog Poster: Dan Limbach

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