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SEPTEMBER 2010 • Contents

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February 2010

On The Cover
Opportunities in Oncology Development
Companies are making steady progress into the research of new ­therapies to treat cancer, which is the second-leading cause of death in the United States.
  By Denise Myshko

Features
A 360-Degree View of E-Patient Connections
Four crucial players need to be in place for successful e-connections: patients, physicians, pharmaceutical companies, and technology providers.
  By Robin Robinson

Help Wanted: Pharma Bloggers
Blogging is the latest job function in the marketing tool kit for some ­pharma ­companies.
  By Robin Robinson

Reducing Regulatory Risk for the Development of Drugs, Biologics, and Devices
Organizations that consistently develop and launch new products efficiently in an environment of increasing regulatory scrutiny can ­successfully manage regulatory risk.
  Contributed by ­Michael Kuehne, ACSYS Inc.

The New Washington Office
A properly staffed and experienced Washington, D.C., office steeped in the ­corporate history, culture, and interests can better leverage the specific expertise of outside lobbying, public affairs, ­public relations, and legal firms.
  Contributed by Dennis R. Cryer, M.D., FAHA and Donna R. Cryer, J.D., CryerHealth

 

In Every Issue
Letter from the Editor
More Than Just Hope

Upfront
A brief review of industry news at press time

PharmaTrax
Sales, marketing, and R&D trends from industry analysts

What’s New
New healthcare-related products, services, and companies

E-media
New electronic and Web-based applications, sites, and technologies

On The Calendar
Industry events

Talent Pool
Executive appointments and promotions

Last Word
P&G’s Robert Cleveland talks about a new Prilosec OTC ­campaign.

 

HBA Leadership

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