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On The Cover
The Upside of the Downturn
The difficult economic environment of the past year has impacted businesses across the globe, and the pharmaceutical industry is
no different. Pharma companies have been plagued by declining sales, constrained resources, and shrinking work forces.
By Carolyn Gretton
Features
Improving Physician-Payer Interaction
AmerisourceBergen Specialty Group
Contributed By Gina Clark, Senior Vice President, Marketing & Business Development, AmerisourceBergen Specialty Group
Adherence-Driven Marketing: Bringing Balance to the Brand
Catalina Health Resource
Contributed By Joe Meadows, Vice President, Marketing & Creative Services, Catalina Health Resource
The Roads Now Traveled
Ferguson, part of CommonHealth
Contributed By Brian Doherty, EVP, Director, Client Services, Ferguson, part of CommonHealth
“Yeah, But What’s It Gonna Cost?”
MBS/Vox, part of CommonHealth
Contributed By Meaghan Onofrey, President, MBS/Vox, part of CommonHealth
Support Throughout the Life Cycle
InfoMedics, Inc.
Contributed By Michael Ball, Ph.D., Vice President, Marketing and Product Management and Amy Weickert, Director of Marketing, Infomedics, Inc.
E-Sampling Is No Longer an “Alternative” Solution
J. Knipper and Company, Inc.
Contributed By Steve Gransden VP, Technical Marketing, J. Knipper and Company, Inc.
Stop the Creative Blood Loss During Market Research
Scout Marketing Inc.
Contributed By Allen Stegall, Partner and Bob Costanza, Partner, Scout Marketing Inc.
For Better Global Branding Work, Get on a Plane
Topin & Associates
Contributed By Abby Mansfield Vice President/Creative Director, Topin & Associates
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