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On The Cover
Navigating New Channels
Traditional print and broadcast ad media face increasingly difficult financial restrictions and tough regulatory scrutiny, pushing the pharma industry to explore new channels through which to effectively and appropriately deliver messages that are of value to the physicians and patients they serve.
By Carolyn Gretton
Features
The New Melting Pot
CommonHealth
By Scott Watson, CommonHealth and Michele Moss, Carbon, part of CommonHealth
Channel Planning Is Integral To Strategy in the Changing DTC Environment
EvoLogue, part of CommonHealth
By Shelagh Brooke, Liz O’Neil, and Brad Davidson, EvoLogue, part of CommonHealth
You Can Only Do So Much Via Text Messaging…
Goble & Associates
By Joseph E. Kuchta - Goble & Associates
Traffic Ahead: Hit The Brakes or Hit The Accelerator
GSW Worldwide
By Bruce Rooke - GSW Worldwide
It’s Time to Take Our Heads Out of the Sand
Palio
By Geoff Sheldon - Palio
Wanted: a New Kind of Agency Person
Topin & Associates Inc.
By Abby Mansfield - Topin & Associates Inc.
Creating Effective Messaging Through Social Media
TNS Healthcare, A Kantar Healthcare Company
By Jonathan Kay - TNS Healthcare
A New Odyssey to Rediscover Mentoring
Purohit Navigation
By Ahnal Purohit - Purohit Navigation
Mentoring — A Necessity
Wishbone/ITP, Inc.
By Alexander J. Thompson - Wishbone/ITP, Inc.
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