SEPTEMBER 2010 • Contents

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VIEW - September 2008
Making the Shift From Adherence to Self-Management
By Christopher G. Kelly, M.Ed - HealthEd

When 38% of a brand’s sales are lost to nonadherence,* perhaps the current approach to treatment adherence is not as effective as it could be. Shifting the focus of adherence programs away from the patient as an observer and toward the patient as a participant in the decision-making process may help to increase adherence. To understand how to make the shift toward self-management, it will help to examine current adherence programs from the following...

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