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PharmaVOICE - March 2008 Strengthening the Clinical Recruitment Chain By Robin Robinson Without patients, and more importantly, without patients who stick with a program through the entire study, trial costs mount and study results are delayed. Overall, everyone — from the sponsor to the CRO to the enrolled patient — loses. This conundrum calls for solutions to strengthen the links in the patient recruitment process: proactive planning, patient compliance programs, search engine optimization, and protocol design, to name a few. Elements that can derail a clinical trial come in all shapes and sizes, so planning and risk management are the keys for keeping a clinical study on track. From the occurrence of a hurricane to the availability of parking, every possible detail that might impact a trial must be scrutinized and a contingency plan needs to be at the ready. Soundbites: Who’s on Third? Sound Bites from the Field Diana L. Anderson, Ph.D., President, CEO, and Founder, D. Anderson & Company, Dallas. For more information, visit dandersoncompany.com. Donna Beasley, Founding Partner and VP of Operations,Praxis Communications Inc., Brentwood, Tenn. For more information, visit gopraxis.com. Jaime Cohen, Research, Planning and Analysis Leader, BBK Worldwide, Newton, Mass. For more information, visit bbkworldwide.com. Russell M. Dixon, M.D., Medical Director for Early Clinical Development, Covance Inc., Princeton, N.J. For more information, visit covance.com. Kathleen B. Drennan, Managing Director, Iris Global Clinical Trial Solutions, Chicago. For more information, visit iristrials.com. A Clinical Study Focusing on Patient Compliance Experts on this Topic John Benbrook. CEO, MMG Inc., Rockville, Md.; MMG, a part of Omnicom, is a dedicated patient recruitment and retention agency. For more information, visit wegetpatients.com. Dan Berman. CEO, PharmaCentra Inc., Atlanta; PharmaCentra offers customizable programs that help professional companies provide comprehensive support to the physicians and patients who depend on their brands. For more information, visit pharmacentra.com. Tammy Ice. Associate Director of Patient Recruitment, INC Research Inc., Raleigh, N.C.; INC Research is a therapeutically focused global contract research organization. For more information, visit incresearch.com. Ann Kottcamp. President, Argonauta Communications Inc., Annapolis, Md.; Argonauta Communications is a direct marketing company that provides support for clinical-trial recruitment, healthcare products, and healthcare services. For more information, visit argonautacommunications.com. Elizabeth Moench. President, CEO, and Founder, MediciGlobal (formerly MediciGroup), King of Prussia, Pa.; MediciGlobal delivers clinical-trial patient recruitment and subject retention programs globally to help life-sciences companies of all sizes achieve their clinical study objectives. For more information, visit mediciglobal.com. Rich Vachal. Director of Operations, XTrials Research Services Inc., Somerset, N.J.; XTrials is a full-service contract research organization with international resources dedicated to the planning, execution, and analysis of Phase I through Phase IV clinical trials for drugs, biologics, and medical devices. For more information, visit industrydynamics.com. Wendy White. Founder and President, Siren Interactive, Oak Park, Ill.; Siren Interactive is focused on delivering effective e-marketing solutions for the healthcare and life-sciences industries. For more information, visit sireninteractive.com.
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